This project is one of my earliest Visual Identity Design school project. The aim was choosing a well known brand and add a new product for a meaningful reason. I chose Krispy Kreme and add Turkish delight flavored donuts to attract 45+ elderly people. Thus, besides young people who already familiar with donut culture I also attract elderly people to increase brand awareness and sales. Because of these reasons, my sub-brand name for this project has been chosen as HANIMELİ, and motto as TÜRK DAMAK TADINDA (Turkish Taste) to give the idea behind of the new product. Colors also chosen from the Traditional Turkish Artworks.
